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Happy Friday to Everyone!!!!
And a very warm welcome to all of our new
Subscribers!
Our list keeps growing and growing and so
does the waiting list for Solo Ads. We are sold out
until the week of March 21, 2010. However, if you want
to order a Feature Ad or a top Banner Ad, please do so here.
Social Media is hot, hot hot!
There are
many programs that guarantee a very long list of network
marketers and then there are those programs that actually want
you to connect with individuals who do what you do.
I have just started expanding my reach
and wanted to share some of those great programs with
you.
So today's issue is about social media and network marketing. Enjoy!!
Until next time, to your success,
Karen Gates
Editor & Publisher
admin@achieveonlineprofits.com
Comments or Suggestions?
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Building Core Relationships on Facebook
by
James Hobbs
Why are core relationships important? The
days of impersonal marketing are history. Today
it's all
about relationships. Don't make the mistake of thinking more
is better and broadcast
your message to a large group of
unrelated people. A targeted message to a small group of
influential people is much more effective. A
targeted message received by a targeted audience
will do the work
for you. How? Easy...
Making the
right friends... The old cliché about “who you know” is so
very true in today's
atmosphere of social media madness.
But guess what? There has never been a greater time
to be
alive than right now. How many times in the past have we said
“if only I had been around
when..." These are the good old
days, friends; and we will not pass this way again. Seize this
day with everything in you, or you will end up regretting
what might have been.
Core relationships can be divided into
two very important groups: Influencers and Evangelists.
When these relationships are properly nurtured, incredible
things will happen. Influencers can
give you instant
credibility and open great doors of opportunity.
Evangelists can give you third
party recommendation-- word
of mouthadvertising. Place the majority of your effort
and focus
on these two groups for all but guaranteed success.
Basically we're talking about leverage.
Leverage is using a relatively small amount of effort to
achieve maximum benefit. Take a look at the relationships
you already have established, How
can you get the maximum
value from these contacts? Take a look...
Facebook
is the prime social networking arena today. That's because it
allows you to leverage
the extended networks of your
friends without needing a formal introduction. This is
the power
of Facebook news feeds.
Do not
make the mistake of so many others by adding people at random
to get the numbers--
bad mistake. The quality of your
initial friendswill determine the quality of your future
network.
You must be laser focused on your niche to
obtain the huge dividends in the future. Remember,
everyone starts at zero, there is no shame in humble
beginnings. We all have to go through it.
The important
thing is to keep putting one foot in front of the other.
Persistence plus consistence
shored up with diligence is a sure recipe for
success.
So, how do you get started finding
friends? Start with your friends,of course... You will find it
quite easy and enjoyable, The tools you can use are
Applications, Groups, Search, friends of
friends. Search
on people and groups that are in your target range, but move
slowly. Do not rush
in, and above all-- Do Not
Spam...
So how do we approach key influencers who
have existing communities or a following who listen
to and
respect them? These people are business leaders, bloggers,
celebrities, experts in their
field... As I mentioned, you
need to move gently. Do not be too direct or pushy. Join their
communities and become a productive member. Add value to
every relationship. Approach
their friends first to
establish yourself.Now you need to build rapport. There is no
disingenuous
way of doing this. You must truly be
interested in other people. Give sincere compliments, read
their blogs, comment on their status updates. Try matching
your pace and speech to theirs,
use the same mode of
communication.
As in all
successful relationships, common ground is key. Common
friends, common interests,
look at their profile to find
genuine common ground. Be aware that influential people are
aware
that others are after their influence for their own
personal gain. You must be able to bring
value to the
table. You must be a giver. Takers will not succeed here
long term.
Let's have a look at Evangelists.
Evangelists are passionate. They love your product or service.
They are your biggest fans and your most loyal customers.
They provide valuable social proof
through their
testimonials; they will tell your friends about their
activities and interactions with you.
Let your evangelists
do the shouting-- you keep it on the
down-low.
Cultivate
these relationships like any other-- bring value to the table,
listen, and show genuine
appreciation. They will become
your repeat customers. Treat them like the gold they are
because
valuable assets
should be treasured.
To sum it
all up, your core relationships are vital for quick success
with social networking. Focus
your energy on those who
have the potential for the greatest returns. Use the 80/20
rule. And
remember, quality before quantity--
always.
_________________________________________________________________
James Hobbs is the business manager for a
non-profit corporation. If you have any
questions, please
join the Skull Zone Discussions on his Facebook page:
http://groups.to/the_skull_zone_discussions/
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