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Good
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If you
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I have been
having a s...(I won't say it!) week. I have all my email forward
to a mail program and now that program doesn't want to work correctly so
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mail. Ugh! I'll figure it out.
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I also had a great article for you this week but
of course it's filed in my saved folder of my email program. This
week's article is great though. Blogs are cool. And the
article below helps explain what a blog does and why you should have
one.
Karen
Gates
Editor & Publisher
admin@karengates.com
Top Banner Ads and Solo Ads now available. See
Advertising section below. Don't miss
the Tip of the Week below.
_________________
Marketing
Article
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Introduction to
Blogs
Blogs, blogging, bloggers what
does it all mean? Well, blogging is simply the latest, greatest craze on
the Internet. Here is an introduction to blogs for your
edification.
Introduction to
Blogs
What is a
blog? For purposes of this introduction, it is simply a narrative
written by people with opinions on something. The opinion can range from
politics to ramblings on a recent trip to some location. If you consider
traditional media, blogs are essentially letters to
the editor in the newspaper. In this case, people using the web are
the newspaper and there is no editor defining the content
written.
Blogs are
one of those things that are given far more credit than they really
deserve. Yes, you have probably heard of famous blogs and bloggers. They
are, however, a small minority of the total blog community. 99.9 percent
of blogs are junk and never read by anyone other than the author. In
fact, blogs are becoming harder to find than they used to be. The reason
has to do with the realization that most of them
will never be read so what is the point of spending time on
them? From a marketing standpoint, this was not always the
case.
When blogs
first became popular, search engines treated them like regular sites.
Since blogs were updated all the time, search engines actually liked
them and ranked them high in the search result for whatever subject the
blog was discussing. Once webmasters realized this, everyone and their
brother started a blog. This results in a significant problem. The
problem, of course, was people searching for a term were not really
interested in blogs. If you were searching for widgets, you would often
find the first 10 results on the search page were all blogs. It was practically impossible to find
a widget! The search engines remedied this in late 2005, but downgrading blogs.
In simple terms, they rarely are ranked high in search
results.
So, should
you blog? Of course! Why? There are two scenarios. The first is the
simplest. If you just want to ramble on about something, knock yourself
out. There is no harm in doing so since nobody will probably read it.
The second reason is more salient. Blogs are an effective way to keep
visitors to your site updated. If you have new products coming out, the
blog on your site can serve to let
people know. It is easier and simpler than building new pages every few
days. You can just use your blog program to do
it.
The tone
of this introduction to blogs may lead you to believe they are
worthless. They are not. You can use them on your site to communicate
with and update your customers.
Stay tuned for the
next article...What Is
Blogging?
_________________________________________________________
WEBSITE TRAFFIC, MARKETING RESOURCES AND
LEAD
GENERATORS
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You
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Get free traffic to your website without spending a penny. It is
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More great advertising
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Have a great week and
until next time...See you at the top!
Karen Gates
Editor and Publisher
admin@karengates.com
http://KarenGates.com
|
Tip of the Day
There is a distinct difference between
providing content that is rich with relevant keywords and
providing content that overuses the keywords. Content that has a keyword density that
is too high may be flagged as illogical by search engines.
As a result your website may be penalized
for word stuffing. Also, if your content is virtually
saturated with keywords, visitors
are not likely to see the benefit
of your content. If visitors do not think your website is useful,
they are not
likely to return and they are not likely to create back
links to your website. |
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