Choosing Your Internet Marketing Strategies by Roderick MacKenzie Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. As an internet marketer, how can you decide on the best strategic marketing plan that works for your business? Three Principles for Your Marketing Choices 1) Marketing within Your Capabilities We all have a variety of strengths and weaknesses. Unfortunately we often tend to focus more on how to fix our weaknesses rather than how to harness our strengths. We should all strive to improve ourselves, but sometimes the time and effort would be better placed by finding and perfecting strategies for which we already have an aptitude. This does not mean you should give up learning new strategies! Just make sure you are not perpetually spending more time learning something that is difficult for you than you spend actually marketing your product or service. If you are not proficient in a particular marketing strategy that you just can’t do without, outsource the work.  When you do not have the time or ability to do a technique justice, there will always be someone else who does. 2) Marketing What You Care For If you would rather be sitting in the dentist's chair getting a couple of teeth pulled than working on your latest campaign, you are spending your time working with the wrong strategies. There are many strategic marketing choices on the internet. Pick the ones you enjoy working with. Otherwise, it will show in your work, just as your passion will shine through when you are doing something you love. 3) Marketing Consistently Many marketers start work on a marketing campaign, get mediocre results, then two or three weeks later when a great new idea comes along, abandon their current efforts and 'try' something else. This is not a recipe for sustainable success. Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business, so new ideas should be taken advantage of when appropriate. However, if you change your marketing plan more often than you change your socks, you will never really get good at anything. You will be spending more time learning new things as you do actually marketing your product or service. Consistency is the key. If your strategic marketing plan is based on solid and proven strategies, you will become an expert in those areas and they will get easier and less time consuming. It is much easier and less risky to learn and test new marketing methods when you have a proven and profitable system already in place to fall back on. Capability, Care, and Consistency Follow these steps in your marketing approach, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing! ______________________________ Roderick MacKenzie started his working career as a government employed physical therapist then changed careers to start his own professional pedorthic practice, but still found he was trading valuable time for dollars. His search for something better lead him to start leveraging systems and time via the internet and he hasn't looked back. He strives for a balance between internet marketing strategies, wealth management principles, and top-notch products that enable him to work from home. http://www.rmacksolutions.com

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