Creating Successful Business
Systems 101
A lack of a well defined and adhered to
business system is a big time reason most businesses
underperform or operate poorly. It doesn't have to be that
way... Documenting procedures can be done both quickly and
easily by utilizing free or inexpensive off the shelf
programs. I am going to cover the three steps for creating a
business system and tuning it up for maximum
effectiveness.
1. Documentation is King
The very first step to creating a business
system is documenting the processes that are used to run the
business. This can be achieved even easier by using a couple
of screen capturing programs that will be used to record you
actually performing the procedure. There are a couple of
options when it comes to screen capture software,
including:
The freely available CamStudio or the
commercial Camtasia Studio which includes many more features
than CamStudio.
Both of these programs can produce
completed videos in compressed flash format perfect for
uploading to a web site.
Do the recording of the process actually
being performed prior to writing any documentation, this will
ensure that all of the critical parts are covered and save you
time having to revise the documentation. Next put the
documentation together with flowcharts and the video files,
congratulations you have created a business system... But we
aren't done yet.
2. In God We Trust, Everyone Else Bring
Data Once the documented procedures have been established and
followed they need to be tracked and measured for performance.
You can measure every business system using data based
metrics, possible metrics could be:
Help desk tickets
Overall sales
Profit and loss
Advertising and marketing
performance
Web site Visitor to sales
conversions
3. Continuous Improvement
After completing the prior to steps,
finally it is essential that you periodically monitor and
review the collected data from the business system. Armed with
this data start taking action to continuously improve the
systems so they perform better... this will result in higher
quality, lower costs and ultimately more overall
profit.
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